Stardoll Chooses Limelight Networks to Deliver More Than Three Billion Digital Media Files Monthly

Limelight’s content delivery network for digital media delivers more than one hundred million images each day for Stardoll.com

LONDON – January 29, 2007 – Limelight Networks, the world’s leading content delivery network (CDN) for digital media, today announced it is providing the rich media delivery infrastructure for Stardoll, a hugely popular destination website targeted at everyone interested in fashion, music and celebrities. As the exclusive CDN for Stardoll, Limelight is delivering more than three billion image files each month, with daily averages often exceeding 100 million images delivered globally per day.

Limelight-powered Stardoll.com provides a robust, highly creative online environment where site visitors – most are girls between 10 and 17 – can dress up, make up and accessorize over 400 virtual celebrity dolls- each with their own unique wardrobe. Users can create their own personalized dolls and style them with thousands of different garments and accessories. In addition, Stardoll.com provides a safe place for children to meet online with old friends and meet new ones from around the globe.

“Limelight Networks is able to deliver a huge amount of graphic content quickly, which is central to making our web site appealing to the young people all over the world who are flocking to it,” says Mattias Miksche, Stardoll CEO. “Like so many for whom the Internet is the medium of choice for a quality experience, our community is interested in ‘serious fun’ – they have an expectation for immediate, always-on access to their Stardolls, and they want to be able to interactively perform dress-ups and makeovers on them without waiting for graphics to display. Limelight’s content delivery network enables us to meet their demands for fast interactive response.”

“The digital lifestyle enables rich and diverse online experiences – going beyond the vast fan bases for digital video, audio, games, etc. – as the success of Stardoll.com, with its distinctive offering of celebrity makeovers for the young at heart, shows,” said George Meek, Limelight Networks’ vice president of Europe. “Limelight’s content delivery network is well-suited to the needs of a heavily graphics-driven web site like Stardoll, by providing the scalability and reliability of service that allows Stardoll to reach massive audiences globally.”