| Limelight Networks’ High Performance CDN Selected for Microsoft Digital Advertising Solutions (MDAS) Supporting the Stable Distribution of Large-Sized Internet Advertisements |
| Return to recent Limelight Press |
TOKYO, JAPAN – Jan. 29, 2008 - Limelight Networks (NASDAQ: LLNW), the leading content delivery network (CDN) for digital media, announced today that Microsoft Co., Ltd., Microsoft’s Japanese unit, has selected Limelight Networks’ high performance CDN for Microsoft Digital Advertising Solutions (MDAS). Making effective use of Microsoft media such as major portal site MSN® and Windows Live(TM) integrated online services, MDAS uses innovative dynamic advertising techniques to lead the online advertising industry. Limelight Networks will distribute MDAS advertising campaign content containing both video and audio to Internet users. Online advertising campaigns are attracting keen interest in recent years, and as advertising content continues to grow in size, stable delivery has become an increasing challenge. In-house delivery requires large-scale investments in distribution equipment capable of handling peak access levels. However, use of Limelight Networks’ CDN, which is geared towards handling rich media, enables the delivery of maximum impact online advertising experiences. Limelight Networks’ CDN support to MDAS starts with a campaign site, “PRIUS Channel” for Toyota Motor’s hybrid car, “PRIUS” (URL: http://prius.jp.msn.com). Visitors to the site can enjoy a virtual drive, movie, and commentary function. “Even in the event of unforeseeable spikes in network traffic inherent in advertising campaigns with rich media content, Limelight Networks’ CDN prevents media access failures and delays in display caused by increased load on servers, providing users with a consistent and high quality viewing experience,” said Shinji Tsukamoto, president of Limelight Networks Japan. About Limelight Networks, Inc. Limelight Networks, Inc. (Nasdaq: LLNW) is a content delivery partner enabling the next wave of Internet business and entertainment. More than 1300 Internet, entertainment, software, and technology brands trust our robust, scalable platform to monetize their digital assets by delivering a brilliant online experience to their global audience. Our architecture bypasses the busy public Internet using a dedicated optical network that interconnects thousands of servers and delivers massive files at the speed of light -- directly to the access networks that consumers use every day. Our proven network and passion for service assures our customers that every object in their library will be instantly delivered to every user, every time. Copyright (C)2008 Limelight Networks, Inc. All rights reserved. All product or service names are the property of their respective owners
Safe Harbor Act Disclaimer: All forward-looking statements contained in this press release are made within the meaning of and pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are statements other than statements of historical facts, including but not limited to statements concerning the performance and scalability of Limelight Networks' CDN, notably its ability to consistently deliver large, rich media streaming audio and video advertising content, and other statements concerning the plans, intentions, expectations, projections, hopes, beliefs, objectives, goals and strategies of management. Forward-looking statements are not guarantees of future performance or events and are subject to a number of known and unknown risks, uncertainties and other factors that could cause actual results to differ materially from those expressed, projected or implied by such forward-looking statements. Accordingly, there can be no assurance that the results expressed, projected or implied by any forward-looking statements will be achieved, and readers are cautioned not to place undue reliance on any forward-looking statements. The forward-looking statements in this press release speak only as of the date hereof and are based on the current plans, goals, objectives, strategies, intentions, expectations and assumptions of, and the information currently available to, management. The Company assumes no duty or obligation to update or revise any forward-looking statements for any reason, whether as the result of changes in expectations, new information, future events, conditions or circumstances or otherwise. Microsoft, MSN and Windows Live are trademarks or registered trademarks of Microsoft Corporation in the USA and other countries. Press Contact:Limelight Networks Japan |
